Research and Business w. Machines and Data :: Lead Data Scientist / Research Scientist / Manager / Author / Keynote Speaker A Cognitive and Data Scientist, Phd Psychology (2013), my foundations are in Decision Theory (Choice under Risk and Uncertainty), Categorisation, Semantics, and Causality. Leading AI and ML projects for predictive analytics and recommendation systems in digital media at Smartocto, my role encompasses overseeing and managing the LABS team. Additionally, DataKolektiv, a Data Science and Engineering consultancy founded and managed by me, has delivered full-stack Data Science services for Wikidata – the largest and one of the most complex Open Knowledge Bases, from 2017 to 2022, now delivering consultancy services and educational programs to various clients. My contributions to the academic world include co-editing and co-authoring five books, several journal papers, and conference proceedings. With over two decades of experience in mathematical modelling, my professional and academic journey has involved educating hundreds in methodology, statistics, psychology, and Data Science. Recognized as an industry leader and a keynote speaker, I am also the founder and current president of MACHINERY, the Serbian professional association of AI/ML experts.